Pradeep Rathod of Cello World — a businessman with a magnetic personality
Pradeep Rathod, Managing Director of the Cello Group, is described in this Shatabdi Gaurav profile as an impressive businessman who values every moment of his time. He is known as the "Plastic King", and Cello products are found in homes across India.
He was born on 23 January 1965 and joined the business founded by his father, Ghisulal Rathod, at just 18. In 1986, with seven machines and 60 employees, he began making thermoware for Indian kitchens, and the quality of the products helped build the Cello brand. At the time of the profile, Cello was described as India's number one company in plastic moulded household products, with annual sales of more than ₹1,500 crore, exports of over US$39 million, and a top export award for 15 years running. These figures are as given when the profile was written.
Under his leadership Cello expanded into opalware, melamine, kitchen appliances, air coolers, moulded furniture, vacuumware and more, with plants in Daman, Haridwar, Baddi, Pune, Pardi, Kolkata and Chennai. Several products are patented in India and in European countries. Working with his brother Pankaj Rathod, he also built Cello's presence in construction.
Rathod is known for giving time to relationships and for his generosity. The family's Badamia Charitable Trust, set up in 1991, supports social work, and he has been associated with Shraman Arogyam, which serves Jain monks and nuns. His family has supported schools including Shri Umravbai English Medium School in Varkana and Shri Dhanraj Shrichandji Girls Higher Secondary School in Sadri, as well as a special wing at M. D. Shah College in Malad. He also set up a cancer centre at the Bhagwan Mahavir Hospital in Sumerpur, Rajasthan.
He is one of the founding members of Jain International Trade Organisation (JITO) and has served as president of the JITO Administrative Training Foundation (JATF), which trains talented Jain students for the civil services. His son Gaurav is following in the family business.
His message to readers: dream, work hard to achieve it, and make life as beautiful as a dream.
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This English profile is a summary of the Hindi profile published in Shatabdi Gaurav. Figures and positions are as given when that profile was written.